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Gestalt's Theory Social Experiment using Street Art

University of the Philippines Baguio

Personal Project


The study presented in this paper by the researcher aims to provide the knowledge regarding the effectiveness of Gestalt’s theory of design, to the public as a communicative tool for popularization of Cordilleran Tattoo Designs using a series of street art to address to its local people the importance of such traditions to its community. Moreover, the study aims to find out the visual perception, reactions, opinions from this kind of social experiment. The feasibility of this study is regarded by doing field works and observation from the everyday transportation, travel lives of the people living near Brgy. Trancoville, Baguio City.

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