The phrase “Elephants never forget” refers to the belief that they have excellent memories . Airbnb upholds the same wisdom for the company; to create unforgettable memories. The experience of being amongst elephants is usually associated with tourism or travel, which is synonymous to Airbnb. The illustrations depict the importance of deep connections, as well as the familial nature of the elephants, to recall the company’s slogan of “Belonging Anywhere”